Your email marketing campaign should be precisely targeted to bring forth the maximum profits and rewards to you. Of course you will want your email marketing campaign to be successful. Email marketing software is fantastic, but it can really only streamline your business processes and attract some new clients. It is up to you to familiarize yourself with other aspects of how to maximize the rest of your marketing campaign.
The very first thing that you must do is set some specifice measurable goals; both short term and long term. For example:
* Number of subscribers (short term) to your mailing list (e.g. 100)
* Set date to reach 100 subscribers (e.g. 15 days or perhaps 30 days)
* Number of subscribers (long term) to your mailing list (e.g. 5000, 10,000 etc.)
* Set date to reach 5000 subscribers to your mailing list (e.g. 6 months, 12 months etc)
You should also develop certain tactics and strategies that will help you realize these goals. For example:
* Targeted Article Marketing to drive trafic to your sign up page
* Provide targeted report, ebook, video, DVD, CD or other free material for enticement to sign up
* On line and off line advertising
Although the above examples are just a few ideas, they should trigger your “brainstorming tool” into coming up with additional goals, tatics and strategies. To help you do this and get a better handle on your email marketing campaign, you need to understand certain terms and and functioning; of email marketing campaign software
Non responders are people that you target to your website but they don’t buy. It is your job to turn them into paying and repeat clients. First, make sure that everyone is receiving your emails and then begin to phase out any that have no potential.
Always confirm and then re-confirm email addresses. You should come up with a system for reconfirming your regular subscribers email addresses over time so you don’t lose anyone. Automated processes can be a life saver indeed. To optimize your email marketing software efforts you should use these automated services for such things as subscriptions, unsubscribe, monthly or weekly newsletters and more.
When you are looking for your email software in order to launch your campaign, look for one that is easy to manage. If a customer asks to subscribe or unsubscribe from your list, this should be automated and as quick and easy as possible. You need to be able to add messages to your marketing campaign quickly and easily. You need to be able to change the order that the messages are sent out if necessary. Designing your own message format is a good idea but it’s always useful to have a pre-designed template to work with, if only for ideas.
Make sure you don’t use words in your emails that would result in your email being flagged as SPAM. Words such as free and porn will get your emails sent to the recipients junk mail folders. Replace those words with words that mean the same or change the spelling so that they look the same when reading them.
Examine your email marketing campaign; be sure that all aspects of your business are in sync with your email campaign. Is customer service ready to answer questions? Do sales have the inventory to meet your customer’s needs? There’s no point in sending out an email boasting about a new product if people can’t order it or get any questions answered. Just be sure that all systems are in place before you send out that email. Otherwise, your attempts at furthering your reputation and profits; will likely be futile.
Email marketing can be a viable and effective way to connect with existing and potential customers, as long as you respect people’s time and privacy. People lead busy lives and as much as they may want your information, you have to be precise with the quantity. Your email marketing campaign can signal the beginning of a long period of online profitability; when you do things right.